Keep Waters Clean Moomin mug is exclusively made for the Keep Sweden Tidy / Håll Sverige Rent campaign. The mug is only sold in Sweden and in our web shop. The mug holds 3 dl and is made in Finland and produced by Arabia!

In the 70s, Tove and Lars Jansson produced several Moomin posters, exclusively for the Keep Sweden Tidy Foundation, for the campaign “Saving the Baltic Sea”. By purchasing Keep Sweden Tidy mug and other products, you contribute to the foundation’s work to spread knowledge to school kids and parents about the environmental effects of littering. 

This pink mug and other (trays, coasters, dishcloths and posters) are available only this year.